Section 5

Creating A Business or Group Page

Now that you know the basic Facebook functions you will learn how to create a business or group page. At the bottom of this page is a video that takes you through the process of creating a page. 

To start you'll notice in the image below that you need to click on the drop-down bar on the right hand side of the page and click on "Create Page".  

Step 1 - CLASSIFICATION

Choose between the following different kind of accounts:

1. CHOOSE BETWEEN: 

• Local Business or Place
• Company, Organization, or Institution
• Brand or Product
• Artist, Band, or Public Figure
• Entertainment
• Cause of Community

For a small business we would recommend clicking on Local Business or Place or  Company, Organization, or Institution. Here you (and anyone else you let manage the page) can market your company, along with products and services for your followers to see, like, and share. 

For a group (Religious Group, Fitness Group, Sewing Group, School Group, any kind of group) we would recommend using Company, Organization, or Institution  or Cause of Community. Here everyone can post and make comments to the page once accepted into the group.  

2. CHOOSE A CATEGORY 
There are quite a few options. We would suggest scrolling through the different options and selecting whatever option you think is best for you and the company or group you are wanting to create a page for.  

3. ENTER COMPANY NAME
Enter your company name as you would like your followers to see it and search for it. 

4. CLICK ON GET STARTED 
Once your company name is entered, it's time to get started!  

Step 2 - SET UP  

1. ABOUT
You will want to enter a few sentences about your company or group. Keep these sentences brief, but use strong words to describe your company. As users search with different key words, the words you use in the box will help them find your company.  

2. PROFILE PICTURE
Here you will want to select a picture from your computer that reflects your company, possibly the company logo or a picture of your store. Make sure the image is clear and readable, as this is the first thing followers will see.  

3. ADD TO FAVORITES 
This tab allows you to set your page as a "Favorite" which gives you easier access to running the page. 

4. REACH MORE PEOPLE  
This part is only an option, you can skip it now and come back later to create an ad for your company to increase followers. Please notice that this does cost money and can be very beneficial, but we would recommend using these kinds of ads once your page is up and running (This option is not available for all categories). 

Once you finish going through these tabs, Facebook will take you on a tour of your company or group page. We recommend you follow the highlighted tabs of the tour to learn more about Facebook and running your new page.  

Step 3 - PERSONALIZE YOUR PAGE

1. ADD COVER PHOTO
The size of cover photos are 851 pixels x 315 pixels. You can use whatever image you would like for this picture. Ideas for this picture include products and services, an image with company information (hours, address, contact information), a quote or thought that goes along with your company, whatever you think would benefit your followers as they'll see it every time they come to this page.  

2. ADD FOLLOWERS  
To add followers click on Build Audience to invite your Facebook friends to like your page. You can also import contacts from different email services or you can promote your page.  Adding followers may take some time and is something you should continually be working on, but don't get stressed out at the beginning by how many followers you have.  

We would also suggest contacting your customers (via email lists, texting, mail, etc.) to let them know you are now on Facebook and encourage these customers to follow you. 

Step 4 - ADMINISTRATION PANEL

In order to get back to the page you just created you can:

1. Find the page name located on the left hand of your home page (if you selected your page as a favorite).
2. Click on the same drop down bar as you used to create a page, as it will now have a list of the pages you manage. 
3. Search for the page by name in the search bar at the top of your Facebook page. 

Below is what our Administration Panel looks like at YouCanMakeThis.com. You will notice that it looks very similar to your individual profile page, with some added functions to help you tract and find new followers. We have highlighted 3 different sections for you that are different from your individual profile page. 

• Box 1 shows you the activity that has occurred throughout the week. 
• Box 2 is where you will make posts to your followers (Section 6 will teach you more about what kind of things to post and help give you ideas for your page). 
• Box 3 shows you how many people are currently following you and allows you to invite more people to follow your page.  

View VIDEO For Creating a Page: 
Below is a quick video that goes through the process of creating a page on Facebook.

Now that your Facebook Page is created we want to give you suggestions on the best ideas and practices for using your Facebook page. Please move onto to Section 6, this is where social media gets really fun and exciting!